The 6 Best Ways to Monetize Your Pet Breeding Business

Many pet breeders are great at what they do but often miss out on opportunities to expand their businesses and boost their revenue. Taking a holistic, 360-degree approach to your business will help establish you as an authority in pet breeding and care. The more people trust you, the better your chance of expanding your business.

1. Affiliate marketing:

As an established pet breeder, new and potential pet parents see you as a trusted pet care and health expert. You can better serve your clientele by putting this expertise to work by endorsing pet-related products and services you approve of and use. The simplest way to do this is to build up a wealth of pet care and parenting information on your website. 

Once you do that, develop partnerships with other pet-centric businesses and add their affiliate links to your site. You will receive a commission for each sale that results from traffic from your website. For each article you write that includes affiliate links, remember to disclose this with a brief statement. 

Petco, Amazon, Chewy’s and Rover are the most extensive pet-centric affiliate programs. However, joining The Swiftest’s Pet Insurance Affiliate Program is a potentially more lucrative option. Since you’re getting people started on their journey through pet parenting, this is a prime opportunity to explain the importance of getting pet insurance while their furry friends are still kittens or puppies. 

The Swiftest offers $125 for every conversion that results from traffic from your website. And with 30-day cookies, you’ll still earn a commission if an old visitor returns to the website to purchase pet insurance. Joining the program is easy. All you have to do is fill out the online application, and the approval program should be complete within 24 hours. Once approved, you will have your own stats dashboard where you can track the traffic your website directs to The Swiftest as well as resulting sales. You will also have your own personal account manager and optimization specialist to help you.

2. Improve the quality of your breeding stock: Investing in well-raised breeding stock will give you stronger and healthier puppies and kittens. By learning the ins and outs of selecting robust stock, you will need a strong understanding of which physical and environmental characteristics to look for. Also, feeding your animals high-quality, raw pet food will aid proper growth and development and allow their organs to develop properly. Spaying and neutering your stock too early can eventually lead to various health issues. Finally, having an elite breeding stock will allow you to command more money for the pets you sell and will bolster your reputation.

3. Build a strong reputation: You can build an impressive reputation as a breeder by breeding healthy puppies and kittens and taking a holistic approach to supporting new pet parents. After all, word-of-mouth recommendations are the most powerful and can also lead to repeat business. Positive online reviews can also do wonders for a breeder’s reputation. And the better your reputation, the more in demand you will be, and the more you can charge per animal.

4. Increase your breeding output: By breeding more litters each year, you certainly increase your revenue. Of course, the most obvious way to do this is to increase your breeding stock so you don’t compromise the animals’ health and well-being through too-frequent breeding. Only do this if you’re confident you can care for all of the puppies or kittens properly, though. If you can do this safely and humanely, you will boost your income.

5. Expand your services: In addition to breeding, you can expand your services to earn more money. Things such as dog grooming, training and stud services could establish you as a respected individual in the pet business within your community. If you excel in more than one pet-related area, you will likely develop a cross-over clientele that comes to you for multiple purposes. 

6. Offer exclusive or specialized breeds: By providing rare or specialized breeds that are popular but not available in your area, you automatically increase your potential revenue stream. It will help to differentiate you from other breeders and allow you to command higher rates. Being an expert on breed-specific care can also draw potential clients to you since people are usually drawn to those they feel they can trust.

Breeding pets comes with a tremendous responsibility. At the forefront of every breeder’s mind should be a focus on the ethical and loving care of the animals in their charge at all times, with financial rewards being a distant second when it comes to motivation. Your business will inevitably expand if you aim to improve the breed and ensure your animals are happy, healthy and strong. After all, people inherently like business owners with solid ethics and values.