The 5 Best Ways to Monetize Your Pet Blog

Are you an animal lover with a pet blog? Are you looking to turn your passion for pets into a business? If you are just getting started or already have an established site packed with valuable content about pets, you’re ready to monetize your pet blog.

How much money your pet blog makes directly correlates to how well you drive traffic to your site, build an email list and develop relationships with your readers. If you have those aspects of pet blogging covered, you are in a prime position to start making a living off your site. By taking a multi-pronged approach, you can generate several different revenue streams. Here are the 5 best ways to monetize your pet blog.

1. Affiliate marketing: One of the most lucrative approaches to making money through your blog is to partner with pet-centric companies. They will pay you a commission for each of their products or services that you sell via your website. So, how does this work? First, they will give you unique affiliate links that you can use throughout your pet blog. If a reader clicks through on one of those links and makes a purchase, you get paid. Always remember to disclose in each blog post that it contains affiliate links. You can join affiliate programs like Amazon, Petco, Chewy’s or Rover. However, The Swiftest’s Pet Insurance Affiliate Program is one of the most lucrative affiliate programs in the pet industry, paying $125 commissions per conversion. Such substantial commissions can provide a vital source of income you otherwise would not have had. They also give you your own affiliate dashboard so that you can track your stats and a personal account manager and optimization specialist. And with 30-day cookies, you can still earn commissions even if a reader doesn’t purchase pet insurance immediately. Applications are easy to fill out and get approved within 24 hours.

2. Sponsored posts: You can work with pet companies to develop sponsored content for your blog to promote their goods and services and include website backlinks. Whether it’s crafting sponsored posts, product reviews or social media promotions, you can charge for this service. You can also allow them to prepare their own posts that you will post to your pet blog once you approve the content. After you post the agreed-upon content, the client will pay you.

3. Display advertising: You can get display ads posted on your pet blog by joining advertising networks such as Mediavine, Google AdSense or Ezoic. These ads use cookies to determine which products to recommend to each reader who visits your blog. Your earnings are calculated based on the number of clicks each ad receives on your blog. This is one way to create a passive income stream for yourself.

4. Sell digital products: By creating and selling digital products such as ebooks, courses, workshops and pet-care printables, you can increase your earnings per visitor for your pet blog. If you’re unsure about topics for your digital products, make your readers’ most frequently asked questions your focus. You can also choose a topic that you wrote a shorter blog post on and expand it into an ebook or a course. For example, you could create a product that explains how to potty train a puppy or make balanced and healthy raw food for pets. Like display ads, digital products can generate another stream of passive income. 

5. Consulting services: By creating a successful pet blog that offers valuable advice and recommendations to pet parents, you establish yourself as a subject matter and blogging expert. As an expert, you can provide consulting or coaching services to aspiring bloggers or pet-related businesses and bill them by the hour. 

If you choose this route, you can save time and minimize stress by creating a Consulting Services, Coaching Services or Work with Me tab in your navigation bar at the top of your blog. On this page, outline the services you offer, which topics you consult on, your approach and your hourly rate. You can also create packages for people to purchase that provide them with a discount for buying sessions in bulk. Laying these details out will help fend off those trying to get free or cheap advice and save you time and energy.

While building a dynamic and successful pet blog requires consistent effort over time, it can become a lucrative source of income for you. Concentrate your energy on crafting high-quality content that appeals to your audience, provides them with valuable information and establishes you as an authoritative voice in the pet industry. As you build a loyal readership, you increase your ability to monetize your pet blog.